In the streets and alleys of the city, the lamp pole screen is quietly changing our visual landscape. These display screens installed on street lamp poles attract the attention of passers-by with their dynamic pictures and rich information. From commercial advertisements to public information, the lamp pole screen has become a new front for information dissemination. However, behind this seemingly ordinary information display, a fierce data war is unfolding, and our attention has become the "trophy" in this war.

The reason why the lamp pole screen can push information so accurately is inseparable from the strong data support behind it. Relying on the Internet of Things, big data and artificial intelligence technology, the lamp pole screen is like having a "smart brain", which can achieve accurate advertising, efficient exposure and effect optimization based on real-time data and complex analysis models.

The algorithm collects and analyzes massive data to gain an in-depth understanding of consumers' behavioral habits, hobbies, consumption preferences and other characteristics. These data come from a wide range of sources, including users' browsing records on the Internet, social media activity information, offline consumption transaction data, and surrounding environment and crowd data collected by the sensors on the lamp pole screen itself. By integrating and mining these data, the algorithm builds a detailed portrait for each consumer, thereby accurately identifying the advertiser's target audience.

The data war behind the lamp pole screen is ultimately a competition for commercial interests. Advertisers hope to convey product information to potential consumers through precise advertising, increase brand awareness and product sales. The operating platform of the lamp pole screen collects and analyzes user data to provide advertisers with precise advertising services, thereby obtaining huge advertising revenue. In order to attract our attention, the operating platform and advertisers have taken great pains. They use various psychological principles and technical means to design attractive advertising content and display forms. From bright colors, dynamic pictures to fascinating copywriting, every detail has been carefully planned, with the aim of grabbing our attention in an instant and keeping our attention on the lamp pole screen for a longer time.

In this era of information explosion, attention has become a scarce resource. The operating platform and advertisers behind the lamp pole screen are the winners in this battle for attention. According to relevant data, the advertising space on the lamp pole screen in an ordinary city can attract tens of thousands or even hundreds of thousands of people every day. Assuming that each pedestrian stays for an average of 3 seconds when passing by the lamp pole screen, the exposure time of a lamp pole screen advertising space can reach several hours a day.

These exposure times are converted into commercial value, which is a huge advertising revenue. Taking Shenzhen as an example, the annual advertising cost of high-quality lamp pole screen advertising space in the core business district of Luohu can reach hundreds of thousands or even millions of yuan. For the operating platform, by integrating a large number of lamp pole screen resources to form a large-scale advertising network, its annual advertising revenue is even more considerable. Every time we stop our eyes, we are creating wealth for them. And we have unknowingly become the "free labor" in this data war, using our attention to pay for commercial interests.

The data war behind the lamp pole screen is a "silent battle" that we are experiencing personally. While enjoying the convenience brought by technology, we must also be alert to the hidden risks and protect our attention and privacy. Only in this way can we avoid being overwhelmed by the flood of data in this digital age and truly take control of our own lives.